At Casino Smart News we like data and trends. This article offers a comparative analysis, showcasing the dynamic nature of the online gambling industry, driven by regional preferences and technological advancements.
Here you find an insightful overview of revenues, players’ preferences, and growth factors impacting the online gambling sector worldwide. Additionally, we analysed and compared data from Europe, Africa, America, and Oceania, focusing on both Casino and Sports betting verticals. We also considered factors like player environment and technological development.
We hope you have explored the evolving landscape of the online gambling industry by focusing on the regions that interest you most, and gained useful insights into its future trends for your business.
Casino and Sports betting revenues distribution worldwide
Europe
Casino and Sports Betting RevenueTotal Revenue: €35 billion (up 7% from 2023) = $38 billion
Casino Revenue: €22 billion (63% of total revenue)
Sports Betting Revenue: €13 billion (37% of total revenue).
Growth Factors: Increased mobile usage, enhanced game design, and integration of live dealer options for online casinos are considered key factors.
Player Preferences:
Casino Games
- Slots (45%)
- Roulette (25%)
- Blackjack (20%)
- Poker (10%)
Sports Betting
- Football (60%)
- Tennis (15%)
- Basketball (10%)
- Horse Racing (10%)
- Other Sports (5%)
America
Casino and Sports Betting Revenue
Total Revenue: $45 billion (up 5% from 2023)
Casino Revenue: $30 billion (67% of total revenue)
Sports Betting Revenue: $15 billion (33% of total revenue).
Growth Factors: Legalisation of sports betting in various states, technological advancements, and targeted marketing strategies.
Player Preferences:
Casino Games
- Slots (50%)
- Blackjack (20%)
- Poker (15%)
- Roulette (10%)
- Other Games (5%)
Sports Betting
- American Football (40%)
- Basketball (25%)
- Baseball (15%)
- Soccer (10%) but it is increasing after Lionel Messi joined MLS
- Other Sports (10%)
Africa
Casino and Sports Betting Revenue
Total Revenue: $8 billion (up 10% from 2023)
Casino Revenue: $4.5 billion (56% of total revenue)
Sports Betting Revenue: $3.5 billion (44% of total revenue)
Growth Factors: Increasing internet penetration, mobile gaming rise, and partnerships with local payment providers are considered the main influencers.
Player Preferences:
Casino Games
- Slots (50%)
- Table Games (30%)
- Poker (15%)
- Other Games (5%)
Sports Betting
- Football (70%)
- Basketball (10%)
- Cricket (10%)
- Other Sports (10%)
Oceania
Casino and Sports Betting Revenue
Total Revenue: AUD 6 billion (up 8% from 2023) = $3.9 billion
Casino Revenue: AUD 3.6 billion (60% of total revenue)
Sports Betting Revenue: AUD 2.4 billion (40% of total revenue).
Growth Factors: Increased adoption of mobile platforms, advancements in live betting, and growing consumer awareness.
Player Preferences:
Casino Games
- Slots (55%)
- Blackjack (20%)
- Roulette (15%)
- Poker (10%).
Sports Betting
- Australian Rules Football (35%)
- Rugby (25%)
- Cricket (20%)
- Soccer (15%)
- Other Sports (5%).
Conclusion: igaming trends, preferences and observations
Revenue Trends
Europe and America dominate the global market in terms of revenue, with America leading due to higher overall spending and legalised sports betting in multiple states.
Africa and Oceania show significant growth, with Africa experiencing the highest percentage increase, driven by mobile gaming and internet expansion.
Player Preferences
Europe and America share similar preferences for casino games, with slots being the most popular. However, sports betting preferences differ, with Europe focusing more on football and America on American Football.
Africa shows a strong preference for footbal (soccer)l in sports betting, reflecting the sport’s popularity across the continent. Oceania has a diverse sports betting interest, with a focus on locally popular sports.
[Source: Statista]
Key Observations
The trend towards mobile gaming is evident across all regions we have analysed. Moreover, sports betting remains a growing segment globally, with regional preferences influencing market dynamics. Certainly, casino gaming continues to attract a broad audience, with slot machines leading in popularity in most regions.
We hope you have explored the evolving landscape of the online gambling industry by focusing on the regions that interest you most, and gained useful insights into its future trends for your business.
